Apple will partner with Tesla to produce iCar smart cars

Tesla's CEO, Elon Musk, has just confirmed that he had a meeting with Apple, likely the two companies will work together to produce iCar , one of Steve Jobs' dreams in the last days. life

>>>Launched the world's first commercial self-driving car

Appearing on Bloomberg TV a few days ago, Musk said Tesla "had a conversation with Apple" . He declined to explain the details of the conversation, but said Apple 's acquisition of Tesla was "very difficult" because it would change Tesla' s goal to build the best electric car.

iCar, the late dream of Steve Jobs

However, observers have found that if these two companies cooperate they will have some benefits. As the demand for smartphones and tablets is beginning to saturate, Apple is paying attention to the development of profitable industries, and the fast-growing smart car market is in line with Apple's goals. aspects.

Do consumers want an iCar?

An Apple-designed car, produced under the Tesla brand, can appeal to people who don't care much about cars but love Apple products. And Tesla, will benefit a lot from Apple's brand and financial potential.

The time is also extremely perfect, the car industry is about to be interrupted. And Tesla also silenced doubts by defeating well-known car brands and old car dealerships by an unorthodox method of selling cars at shopping centers. Tesla's car stores are designed in a "gallery" style, not in a traditional showroom style, and sometimes Tesla's "galleries" are located right next to the Apple Store.

Will Tesla cars carry an apple logo?

Google, Apple's rival, has also infiltrated the auto industry with its self-driving technology and is trying to launch self-driving cars manufactured by Google itself. Since the search giant revealed that cars equipped with its self-driving technology have traveled 241,400 km, many car companies have also accelerated their own self-driving car programs.

Tesla's Model S car is currently outselling luxury cars in high-end markets, and car companies are increasingly feeling the threat coming from this Silicon Valley. Tesla's next goal is to launch a new mainstream car, at a lower price. Tesla alone, with the prospect of not only creating a new EV car but also infrastructure, charging stations that support it has made traditional car companies worry, the Apple-Tesla alliance will surely also make them lose sleep.

Analyst Bill Kreher told Chronicle: "Apple is increasingly dependent on new products to approach development beyond the vision" of Steve Jobs. "They need a great creation , " he said.