Brain thinking when shopping?

Do you think you absolutely choose to buy an item according to your preferences? According to a recent study, this is not entirely accurate.

>>>Drug treatment for shopping addiction

According to Live Science, new research shows that shoppers often prioritize products that are first introduced unconsciously, especially in situations where decisions need to be discussed. In three experiments, when forced to make quick choices, most participants opted for the first product, rather than the products in the next position. This shows that the first introduced products always have an advantage.

Scientists say this finding has practical applications in marketing products. Dana R. Carney, co-author of the study and professor at the University of California, said: 'Our research shows that managers and marketers can develop their business strategies. . They need to understand what the first meeting means to their customers. '

To test this theory of consumption, the researchers interviewed more than 200 passengers at a train station to see which of the two candies were the same in a second. According to survey results, when fast choices are required, customers often have the habit of choosing the first product.

Scientists believe that there are a number of factors that can stand behind the study, in that prioritizing the first choice is most likely the source of an evolutionary adaptation. They also point out many examples in many cases where people tend to be innate in favor of the first people they meet, such as their mothers and family members.

The 'First is the Best' study has co-author Mahzarin R. Banaji, a professor of psychology at Harvard University. The study was recently published in PLoS ONE magazine.