Google 'scams' jumps into the game market

The Wall Street Journal earlier this week said it is likely that Google will buy an advertising agency in Adscape Media Inc., a move that is considered competitive with the decision to buy Massive (also an advertising agency in game) Microsoft last year for $ 200 million.

The Google spokesperson has yet to comment on this information. However, if the company fails to acquire Adscape or competing companies such as Double Fusion or IGA Worldwide, it is likely that Google will not contribute to the in-game advertising market worth nearly $ 100 million as currently. now on.

In April 2006, the Yankee Group estimated that the in-game advertising market was growing at a dizzying pace, expected to reach $ 732 million by 2010. In 2005, the in-game advertising market was 56 million. USD, up 21 million USD compared to 2004.

One of the reasons advertising in the game becomes a promising market is because people aged 18-34 are tending to gradually switch from watching TV to playing games.

According to reviews, Google's acquisition of Adscape seems to be in line with the company's new strategy recently, which is selling advertising space on electronic boards. In December 2006, Google launched an application that allows inserting ads on electronic copies that are linked together. These systems will be expanded into virtual billboards in the game.