Google - Yahoo - eBay - Microsoft:

Wall Street is whispering that a huge alliance or merger contract is being quietly promoted, with Google, Yahoo, eBay and Microsoft being "candidates".

According to a review, an alliance between Yahoo and eBay is most likely.

" A partnership or merger between eBay and Yahoo! is most technically feasible ," said analyst Imran Khan and colleagues at JP Morgan Internet.

Who will shake hands with one of the 4 big guys of the Internet village?Source: BusinessSolutions

" The alliance between these two companies will own a leading position in auction, contact, payment, graphic advertising, public access and geographic coverage ," Khan said.

Not only Khan, Silicon Valley observers, high-tech investors and financial experts are all guessing about these "super mergers" contracts.

Pressure must be allied

The Internet is growing slowly, so the competition between giants like Google, Yahoo, eBay and Microsoft is tightening, more harsh and stressful than ever. EBay stock prices have dropped by 30% in the past year, while Yahoo and Google are 20 and 10% respectively.

Microsoft's stock price since the beginning of 2006 has dropped by 12%, mainly because of the ongoing product delays, along with the newly announced strange investment plan.

Of the four giants, Google still maintained its performance. Last year, its revenue nearly doubled, and in the year, is expected to grow to 62%. As expected, eBay will grow by about 30%, down from 50% of the previous two years. Yahoo's growth also fell to the same level as eBay.

When asked, eBay spokesperson said in a whisper that the company works closely with " all major Web search providers " including Google, Yahoo and Microsoft. Of course, he declined to comment on the possibility of linking with Yahoo.

Source: Olganza

eBay is one of the most "buying" keywords in the world. The company is managing a catalog of up to 15 million keywords, evenly distributed across different search sites to invite and flirt with users.

JP Morgan's 56-page report also considers several other possibilities, such as Microsoft's Internet MSN department may join hands with Yahoo. Google is expected to stand apart from all mergers and continue to "stand alone" - a view shared by many Wall Street experts.

The obsession of Google ghosts

According to JP Morgan, the rapid expansion of Google's market is the driving force for other giants to join or merge the most.

On May 3 last, the Wall Street Journal reportedly believed that Microsoft's MSN division was strategically "blocking Google" by buying Yahoo shares.

Last week, Yahoo CEO Terry Semel confirmed that Microsoft had questioned the acquisition of part of Yahoo's search division. However, Terry insists "there will be no agreement at all ", by the Search Department as " the strategic center of online advertising sales ".

"It is no different from selling the right hand and only holding each left hand. It's meaningless ," Semel said.

The most feasible scenario

The alliance between eBay and Yahoo is most technically feasible.Source: AP

" For me, the most interesting parallel is between Yahoo and eBay, " said analyst Scott Deviit. " However, a merger of this type is very rare and requires up and down discussion ."

eBay and Yahoo own strengths that can complement each other. While Yahoo is strong in media, eBay is adept at e-commerce. Yahoo is strong in Asia while eBay is a European monopoly.

The "most convincing" scenario is an alliance between the two firms, when eBay uses Yahoo's search engine to attract users to the auctions.

In return, Yahoo could take advantage of eBay's "valuable assets" as PayPal's online payment system and a large number of users who are using Skype's VoIP software.

However, a major factor affecting this ability is that eBay has to rely heavily on Google. " eBay can't break it with Google. They need to have a relationship with Google, need Google's powerful search engine to attract customers, " Devitt said.

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