People have a lot of information that is easy to choose for immediate benefits
When it comes to making decisions about a problem, people with sufficient information often choose solutions that bring short-term satisfaction rather than long-term benefits.
When it comes to making decisions about a problem, people with sufficient information often choose solutions that bring short-term satisfaction rather than long-term benefits.
Science Daily said the University of Texas psychologists recruited 78 people to conduct a study of the role of information in human decision making. The expert team asked volunteers to join a computer game. In this game, the computer offers 250 situational questions for players to make decisions. Each question has two choices A and B, in which option A brings more points. The mission of volunteers is to accumulate as many points as possible. The bigger the score, the higher the bonus they receive.
The team told some players that the B-options are given fewer points but they will give them more bonus points in the following questions. In fact, the total number of points that B options offer is much higher than the choices A. The rest of the volunteers do not know this information or are provided false information about the benefits of options. choose B.
The results show that those who know enough information about the benefits of option B tend to take option A more. On the contrary, the majority of the rest leaned toward option B.
"We often think that the more information a person has, the more plausible the decision will be, but our research proves the opposite , " said Professor Bradley Love, the lead researcher.
Human decision-making behavior is the subject of psychological research for many years. But Love's experiment is one of the first studies to understand how people make decisions when we have to make decisions in a short time.
"There is nothing worth saying if people do not encounter conflicts in the decision-making process. But all of our problems have conflicts between immediate benefits and long-term benefits , " Love commented.
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