Red and blue make people smarter

A study in Canada showed that blue increases people's creativity, while red helps us remember more accurately.

For a long time, the effect of color on brain activity has always been a controversial topic in the advertising world. Many people believe that red and blue are the two colors that affect the brain the most, but some others object.

To clarify this issue, marketing experts at British Columbia of Canada conducted a test based on 600 volunteers.

The researchers divided the number of volunteers into three groups, asking them to view some pictures from computers on a blue, red and a neutral color computer. After that, all three groups performed six tests (tests) to assess brain activity.

The results showed that the score of the red group was up to 31% higher than the blue group in the form of exercises that required detailed memorization such as word lists and spelling errors.

The blue group scores twice as high as the red group in tests of creativity and imagination, such as thinking of new toys from objects they see or finding new uses for bricks. baked.

Both groups scored better than the rest in all forms of tests.

The impact of color on people's emotions and ability to work not only attracts the attention of marketing experts but also the problem of sports coaches, restaurant businessmen, architects and many others are interested. /.