Samsung is going to launch a TV set

South Korean technology company may be unveiling a new and unusual television product at the upcoming 2013 Consumer Electronics Show (CES) in Las Vegas: a transparent TV with vertical screen. like a portrait photo.

>>> Video: Tease introduces samsung transparent TV

Samsung has not released details of this TV yet, but it claims to be a true revolution in TV design technology, with a completely new look.

Samsung's new TV design ad.

The world's leading electronics company plans to bring its breakthrough product to CES 2013, which takes place Jan. 8. Nowadays, advertising images and product tease are raging many questions, such design ideas will be able to see when standing rather than horizontal like the normal TV or not? Or is it really transparent, or a photo on Samsung's blog want to imply that the images displayed on this TV are really lively as in real life?

Another question is whether audiences will really enjoy Samsung's new 'comfort' if Hollywood studios and TV stations do not produce 'ingredients' that are compatible with the new television design.

The mystery behind the cover will be introduced at CES 2013 .

Last year, Samsung introduced a transparent LCD screen, designed for kiosks, advertising in stores or business centers. The company has also introduced a 22-inch LCD display and will announce a similar product with dimensions up to 46 inches.

Meanwhile, reports suggest that Apple is also exploring the television market, though it is unclear when the Apple TV will debut its first TV product. Some sources say the event could take place later this year.