The Vietnamese content industry is busy looking for directions

Although not yet fully defined, many of the contents of this industry have been affirming their position in reality. However, choosing online games, online health care or online education . is still a controversial issue.

Digital content industry is a very new concept and in the world, people have not found a unified definition. Each country has a different understanding of this area. At a seminar recently organized by the Ministry of Posts and Telematics in Hanoi in this area, Korean expert Leo Hwa Chiang introduced a simple concept of content plus digital technology.

In Vietnam, the draft law on information technology used to introduce the concept of digital content industry but did not specify what areas it included. However, the opinion of the Ministry of Posts and Telematics is that it is a design, production, publishing, storage, distribution, and distribution of digital content products and related services. It covers many areas such as information search, digital data, digital entertainment, online education content, e-learning, digital libraries and museums, content development for broadband networks, networks. 3G mobile .

Photo: assethouse.com " The digital content industry does not imply providing free public services and information sites. Most countries limit the concept of digital content industry in areas where the country has great strength or potential for development, "said Nguyen Trong Duong, Ministry of Post and Telematics.

Korea has been emerging as a " Hollywood of the game world ". So it is not surprising that every person of the kimchi country, if asked about digital information content, thinks of online games and mobile entertainment. The government also considers this as one of the leading contents in the development of modern electronic industry.

According to Leo Hwa Chiang, it is understandable that entertainment is digital content or both complement each other. " Online games bring Korea $ 2 billion in revenue each year. Vietnam has favorable conditions for infrastructure, human resources and government support to develop this industry, " said Leo Hwa. Chiang said.

Experts from Korea also suggest training and developing skills of online game makers with opening Game Academy with 2-year or short-term courses.

But for the General Secretary of Ho Chi Minh City Computer Association (HCA) Tran Lac Hong, this is not a good initiative. He said that if you want to develop the content industry, you must first put in the general context of developing the software industry and also need to consider other factors such as experience and environment. " Vietnam should not be impatient to come up with too urgent measures without looking at the common background of the domestic software industry ," the General Secretary of HCA said. " We must not be fascinated by the results of a certain country in a certain field. In my opinion, Vietnam must find a 'clean' industry so that the profits will offset the lost value. , pay for errors in the development and investment process ".

Meanwhile, representatives of Motorola telecom group (USA) affirmed that developing the content industry should prioritize online health care and online education and learning issues. They cite India and China to be very successful in these areas. " We think that when there is a good education system, there are many things that can be done. Online courses have the ability to expand the reach of people. Every day they go to work, they can go to the network to dig themselves. create yourself, "said Motorola's expert. " The problem is that Vietnamese people do not have the opportunity to self-study and train themselves in their time. In health care, the Internet can help us connect to different regions ."

Motorola's views received the agreement of Ms. Le Ngoc Mo, Deputy Director of Telecommunications and Ministry of Post and Telecommunications. " I appreciate Motorola's recommendation, although it may not be very practical, but we cannot compare it with Korea and Singapore. We have to determine where we are. Like children in every degree. There are different types of milk or food in the age group. If you are too young, you will not be able to eat fat too much . '

From the perspective of marketing, the content industry is an intersection between three groups: IT (information technology), Telecommunication (telecommunications) and input materials manufacturing industries such as culture, design, education . Mr. Nguyen Thanh Luu, a representative of a consulting company in HN, said: " Regarding IT, Telecommunication, broadband ., VN can easily solve it. But the education industry is weak. How to develop a good e-learning system as well as export it, I think, should pay much attention to the input production sector for the content industry ".

Mr. Pham Hong Quan, Deputy Chief of the National Steering Committee for Information Technology, also agreed: " The Ministry of Environmental Science should be a midwife for this sector. The Ministry of Post and Telecommunications needs to establish a training center and have short crabs. term on Post and Telecommunications, many different things like CIO . "

A representative of venture capital fund IDG said that the digital content market in Vietnam will be very developed. The firm may spend $ 100 million in investment and expects a value of about 50 times. " We are interested in e-learning and e-health, but the government should also take measures to increase broadband and improve the policy structure to help businesses in this area grow ," said This said.

From the perspective of an ISP and also providing online game services, Deputy Director of Nghiem Xuan Tinh said that the state should have orientation but not create a frame and leave it only to get achievements. Mr. Tinh expressed his hope that the orientation should be effective. For example, how to invest and untie, how much tax reduction? .

Foreign experts also identified the digital content industry in Vietnam that needs to be prepared to invest in training to have a team of skilled workers and find the motivation for those involved in the industry. , thereby focusing resources on specific areas.

Worldwide, the digital content industry has exploded and thrived in the last 5 years. According to PwC International Research and Consulting, in 2002, the total revenue of this industry worldwide was 172 billion USD and will reach 430 billion USD in 2006 with an average growth rate of 30% / year.

Nguyen Hang