Consumers are currently confused by Internet TV technology (IPTV) but want to have the opportunity to use many of the features that it brings.
46% of the 6,000 people surveyed by Accenture technology consulting firm in the US, UK, France, Germany, Spain and Italy do not understand the term IPTV ( Internet Protocol Television - broadcast) Digital television broadcasting using broadband).
However, when asked what roles the TV needs to make more attractive, 30% say they want to be able to watch as many movies as possible, another 26% prefer to create their own channels to follow. program every time they are free. These are two of the outstanding features of IPTV.
More than 50% believe that the biggest benefit when signing up for IPTV subscribers is that they will have to watch fewer ads. However, up to 54% of users are reluctant to pay an extra fee to view the content they like at any given time. In addition, they also expressed concern about the security and quality problems of IPTV.
Users appreciate IPTV but are afraid to pay fees
Consumers are currently confused by Internet TV technology (IPTV) but want to have the opportunity to use many of the features that it brings.
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