Why are TV advertisements played back and forth many times?

Why do businesses have to constantly advertise, while the transmission message does not seem to be "sluggish" to most audiences?

The reason for advertising on TV is played back many times

Have you ever wondered why advertisers seem to persist in repeating an ad, while the price tag for a minute of TV commercials is not cheap at all?

Moreover, sometimes do you feel that the stated messages do not seem to be convincing so we have to spend money on products? Read the article below to know the answer.

The reason why businesses have to spend money to broadcast back and forth ads on TV is because they . really "mess" for viewers.

However, most of us will not realize this, because it is only a small impact, while the general psychology of people is towards big differences, macro.

Max Sutherland, a famous Canadian psychologist, gave a simple example of this in the Advertising and the Mind of the Consumer book.

Repeated messages will be imprinted in our subconscious.

It is in life that we will not notice a growing child every day. But after a while, we were surprised to find that the baby was growing up.

The impact of advertising is the same, we will not be able to recognize the impact after seeing each ad, even if they really happen. These changes will be accumulated over time and at some point you will realize that you are buying the product that is being advertised on TV.

When a product is invested and played back and forth, the viewers will gradually get the impression that this product really works. And from there, whenever there is a need to shop, they will tend to consider choosing that type of product.

To explain this, we will have to consider a phenomenon called " Truth Effect " - the truth effect .

This is the effect that has been introduced since 1977. Accordingly, the messages, short, easy to understand, highly persuasive, when repeated many times will automatically become true . Even if the content is wrong, we will tend to believe it if the message is repeated many times. This phenomenon is seen as evidence for the power of 'repetition' of the message. Therefore, it is applied in many fields, such as politics and communication in many countries around the world.

The same goes for ads. Although we always consider "don't believe what the ad says" , but we will gradually believe in it without realizing it and then we will tend to choose the brand that appears regularly.