Why do people like to try new things?

Scientists have identified a region of the brain that makes us adventurous Results can help explain why people are always attracted to new items when shopping.

When photographing the brain to measure blood flow, British researchers have discovered a region of the brain, called the ventral striatum, that is more active when the subject chooses a novel object during the test.

This brain region is involved in processing rewards through the release of neurotransmitters such as dopamine.

Scientists believe that the existence of this age-old reward mechanism proves to have an evolutionary advantage in experimenting with unknown things.

(Photo: Corbis)

"Finding a sense of novelty is a fundamental behavioral trend in humans and animals. Testing new options will bring long-term benefits , " said Bianca Wittmann at University College London, UK. identify.

However, recklessness also brings risks. Some options can be dangerous, and in the modern world, choosing new things will make consumers a victim of exaggerated advertisements.

"In humans, the search for novelty also leads to addiction to gambling and stimulants, both due to errors in dopamine production , " said Nathaniel Daw at New York University, USA. .