Ebook can replace the paper publication

With the trend of e-books (e-books) gradually replacing the publications, readers may soon change the habit of reading newspapers on the way to work.

The handheld device called Kindle, which Amazon began distributing on November 19, sells for $ 399, can download many books and magazines from the Internet. It is thought that the name of the device also suggests a method of fierce competition for the traditional binding book business.

The online retailer seems to believe that after a decade of technical development efforts with many failures, the public is finally ready to use the book on the screen instead of book binding.

However, the e-book service still hasn't fully convinced readers because some obstacles such as device prices are quite expensive, sometimes too big for the wallet's capacity, or the durability and mobility of equipment is also worth noting. In addition, the market has yet to get a clear number of customers who are willing to spend money on this device while they can buy a basic multi-purpose device like the iPhone for a higher price. not worth much.

Stephen Baker, an analyst with NPD, commented, " This stage, the manufacturer tries to market with the consumer market and publishers about the utilities that the device can perform, just like period of searching for business model for MP3 players ".

The new devices have many noticeable improvements, lighter weight, screens designed for readability. The Kindle also has a function to connect directly to the website without going through a computer, to facilitate the process of downloading books.

Recently, Rosetta Books publisher executive disclosed that annual e-book estimated sales are about $ 15 to $ 25 billion. But this figure is still quite modest compared to the profit of $ 25 billion of publishing industry achieved last year.

Anh Tu