Google objected to accusations of fraud in clicks

Google on Tuesday returned to the advisory desk to find a solution to its click fraud problem. The company has released a technical analysis that shows there are no shortcomings in critics' research.

In this analysis, Google said it was responding to a series of test reports by AdWatcher, ClickFacts and Click Forensics firms that were representing advertisers. Recorded from Mountain View, California, Google also said that the three firms represent 'majority votes' in the 100 most recent articles given by the customers themselves.

Google claims to have two keys to address the problem that the counselor's report is missing. One is counting fake clicks. Those clicks are never recorded or included in Google ads. The second is that cookies of consultants give false data

Google Adwords service from Google

In the first reason, Google said that testing firms did not count the actual ad clicks but used a different method, such as the number of visits. As a result, this site is reloaded and subsequent visits are still counted, like multiple clicks on an ad. For example, if a person goes deep into a site's ad, and then clicks the Back button to return to the first page, it will be counted as an ad click, even though there is no. what appears.

In the second major omission, Google found that, when a counselor uses cookies to track activities on the client's network, Yahoo's clicked ads are the same as on Google and vice versa. . Other employees also use cookies.

'All of the advisers' reports exhibit the serious issues we described above,' said Shuman Ghosemajumder, a commercial product manager for Google in the Inside AdWords company blog. 'The spread of information on these issues affects us. Especially when those ads may be hurting customers' business. Because they change the campaign they have determined based on the wrong information. '

Click auditing companies are certainly afraid to discuss the issue of click errors, the expansion of the remaining issues. Scope of assessment from almost nothing has reached 20%.

In July, Click Forensics released its quarterly report on click fraud. The report said the average fraud rate was 14.1% in the second quarter compared with 13.7% in the first quarter. With search engines of the same type as Google and Yahoo, this rate was 12, 8%, higher than the previous inspection (12.1%) in the first quarter.

However, Google said that the consultant's reports did not stop to get the total number of key clicks compared to the number of times Google logged in. For example, a testing firm confirmed that the report had 1278 fraudulent clicks, while only 850 clicks appeared in Google's log file.

Click space has two main causes: the competitors of advertising agencies and Google's advertising distributors (Publisher). Old tricks are competitors who will click on ads to pull prices up. The older version is when a third-party website leads ads with fake clicks, to get more money from search engines.

Stress between search firms and advertisers with click fraud to the point of having legal involvement. In March, Google paid $ 90 million in an Arkansas lawsuit with online gift company Lane's Gifts & Collectibles and Caulfield Investigatión, a private investigation firm. Court results accuse the search giant of this error in returning fraudulent click ads. Plaintiffs also sued Yahoo and America Online Inc which are now called AOL.

This month, Google, Microsoft and Yahoo joined other companies in a group to set up industry guidelines for fraudulent click identification. The Click Measurement Working Group is a joint effort between the Interactive Advertising Bureau and the Media Rating Council.