Google's big change affects millions of businesses

Many websites will record dramatic changes in traffic from mobile device users.

Millions of businesses are going to lose because of Google's big change

The search results algorithm of the Google Search tool is about to have a big change from tomorrow (April 21, US time). Accordingly, Google will appreciate sites with mobile-friendly designs and put them on top of the search results , while websites that have not optimized mobile interfaces must bear the number. the opposite.

Specifically, one of the standards of the site's friendliness assessment is the ability to use one hand, support web surfing with dragging up - soaring down easily and do not force users to drag over or left right.

Google's new algorithm will appreciate websites that are mobile-friendly.

In addition, the site also needs to have fast download speeds on mobile devices. Therefore, if the website displayed on a mobile device is also a website when accessed by a computer, it is likely that the website will become heavy and lose points with Google. Of course, when Google drops points, businesses may lose a large amount.

Google is currently dubbed the "search giant" on the internet. Most businesses consider website rankings in Google's search results to be a development strategy. The more visitors you get, the more money you can earn, and vice versa.

According to Business Insider, although the change in ranking algorithm does not affect the Google Search tool on the computer, but it will have an impact on millions of shoppers, find places to eat and exploit information online. .

Itai Sadan, CEO of Duda website construction service, said: " Some websites will be surprised when they see a drastic change in the number of visitors from mobile devices . "

Matt McGee, editor of Search Engine Land newspaper, which analyzes online search engines, said: " That's probably the most significant change Google has ever made in search rankings. on my cell phone ".

To limit complaints from users, Google revealed this change nearly 2 months ago, providing step-by-step instructions for designing mobile websites that match the requirements, accompanied by a body check tool. Good website at https://www.google.com/webmasters/tools/mobile-friendly.

The website Khoahoc.tv ensures Google meets mobile-friendly standards.

Although what Google is doing is in line with the growing trend of users accessing the internet with mobile devices, many people fear it will affect the quality of search information returned. Because according to this algorithm, Google will focus on the interface and design rather than the accuracy of the keyword being searched .

In addition, Business Insider also said that Google's change will cause great difficulties for businesses that are not capable of manpower and money to build a website dedicated to mobile.

Previously, in 2011 and 2012, Google also changed the search algorithm to remove misleading sites or contain "junk" information , but then they received no less complaints from users as The owner of the website is affected despite meeting the quality requirements.

The number of mobile searches in the United States has increased by about 5%, while on the computer has decreased a bit, according to research firm comScore. In the last three months of 2014, 29% of all searches in the US, 18.5 billion were made on mobile devices, comScore estimates. Google handles up to two-thirds of searches in the US, and also accounts for a large proportion in other countries.