Software to help use professional English

Not simply a task of controlling grammatical and spelling errors as an integrated tool in Microsoft Word, this reading software supports users, especially in businesses, to avoid "deadly" mistakes. in business contracts.

Although speaking English fluently, some people still feel anxious whenever they have to write important e-mail or documents in this language because this is not their native language. They are afraid of silly mistakes that make their partners lower their reputation or cancel their business contracts. At the same time, existing text-review tools are not much help because they can only process word-by-word (word-by-word).

The WhiteSmoke Company of Israel has developed smart software, capable of analyzing documents such as e-mail, letters, contracts . and comparing it to the database to provide suggestions for writing. That English becomes more convincing, clear and coherent.

The demand for software of WhiteSmoke is very large. Hilla Ovil-Brenner, the 32-year-old CEO of the firm, did not reveal specific figures but insisted it had collected several million dollars in 2006 - the first year the program was launched and estimated revenue. will double in 2007.

WhiteSmoke also received many positive feedbacks. " This software is very different from the tools that exist in the market because it really understands and knows how to interpret the meaning of a document, " said Yair Goldfinger, co-founder of ICQ. (AOL bought ICQ for $ 400 million nearly 10 years ago).

Nir Geva, currently working for a US attorney's office, uses fairly standard English but still uses WhiteSmoke's software to increase the professionalism of his documents. Geva said he had to spend hours looking at professional dictionaries to check for text errors.

Surprisingly, more than half of WhiteSmoke's revenue is from the US. They are planning to enter the Asian market, especially China and India. Software prices range from 79 USD to 250 USD with English - English and British - American versions. Refer to the WhiteSmoke website.