The faces of Google

These are our efforts to provide a more complete picture of Google appearance. Like many other capitalists, Crosslink Capital's Peter Rip also wonders if it is the most efficient investment for his capital.

No, not Microsoft. It is Google. When Google launched its blockbuster, it was a series of services from phones on the Internet to online office software and access to other industries such as alarms and print to telecom software. And people are extremely interested in the way that the giant in the search field is going.

Reality is not as easy as it sounds. When asked to describe this giant, Rip began by calling it a technology-controlled telecommunications company. He spoke very seriously, and then to salvage he added a joke 'company with artificial intelligence'.

Search engine

Of course, search is what Google has to be proud of in a right way. But very few people know the vast market for finding information on the Internet that Google holds up to 56% is still growing. Search holds a key role on the Net, providing doors to the fertile pools of e-commerce.

That's because when a person enters a search information, that is, they reveal their intention to find or buy something, and the above information will be more valuable to advertisers. rather than traditional marketing based on demographics or other passive ways of learning. With all the other joint ventures that Google participates in, search still holds the cornerstone of the company.

Improving the working apparatus

Google's product development process is very popular and purposeful, making noise with engineers who spend about 20% of their time on projects that they have a personal passion for. Working like that has given Google services like Google News and Orkut social information network ' If you go around the company, you'll find almost anyone works with something ', General Google CEO Eric E. Schmidt said ' We are special because we really work in an effective innovation system '.

Change

Google is not the inventor of the idea of ​​using the auction floor to advertise, but it used to improve its online network itself. And now it's clear what Google's ambition is to expand beyond the borders of advertising to profit as much as possible.

It is expected to provide quality and valuable search addresses for radio, print and television. After all, if that succeeds - a huge hypothesis - that will lead to huge profits for this effort. Ellen Siminoff, CEO of marketing support company Efficient Frontier, commented, ' They completely believe in the promise of communication and they will become a tornado .'

Communication force

Ever since Google acquired the site that allowed uploading YouTube videos last November, Google has definitely set the first foundations. It will not only be a place to send people anything but also a person who builds video content.

That means, if it can learn to have a good relationship with media companies, it will. There is a big question here, what will happen when Viacom filed a lawsuit against Google and YouTube for $ 1 billion of copyright infringement, and News and NBC Universal announced that the Video network could prevail. than its rival YouTube about commercial content.

The biggest computer in the world

Most people still think that a website like Google is like a place to go. That is wrong. That is the old-style communication model. In fact, every click is a requirement for some computers somewhere around the world - and no one has as big a requirement as Google.

In fact, General Director Eric Schmidt said that Google is really a giant, forming a supercomputer that can satisfy all kinds of requirements. ' Soon, Googling doesn't just mean finding something, but most things are done online.

Phone company

There is an endless rumor online and newspapers that Google is creating a network of its own, because it acquires cable networks and sponsors a wireless Internet service in its hometown of Mountain View, Calif., and in San Francisco.

But Google insists that it has no intention of becoming a true phone company, and the fact is that that scenario is hard to come true. Instead, analysts believe it is infiltrating the wireless Internet connection and treating it as the first push to become a global provider of cheap Internet connectivity - something that Google needs. to be present everywhere. However, Internet phone service is provided through its Google Talk product, combined with free or cheap, everywhere, Google is becoming an attractive alternative to phone service. .

Better internet

This seems to be the driving force for Google buying a network of cable systems. Google is adding more to the index of its websites, and moreover providing faster connections to websites and finding information. Some argue that Google's goal is to create an alternative network as a mirror that reflects the entire Internet world but runs faster. Whether it is feasible to consider both technology or economy is not sure at all. But Google has speeded up its search results in 0.11 seconds.

Artificial intelligence

The Google team, co-founder with Sergei Brin and Larry Page, once said that they envisioned Google's search function as a real artificial intelligence, a thinking machine and can answer any question. . For some people, this borderlessness is of concern, with the horrifying prospect of a HAL 9000 murder computer in films like Cosmic Adventure (2001) or Apocalyptic series. In fact, Google's intelligence only halts when when you type a misspelling from Querey, Google will ask, ' Are you talking about Query? '

Minh Khue