Turn over the truth 'crazy' behind the art of advertising

Discovering the moves of directors and creators - making things become more sparkling and attractive in advertising programs .

Advertising is an indispensable part of the media campaigns of any product on the market today. With the development of technology, the image of everything becomes sparkling, colorful and attractive in television programs or advertising posters.

However, not everyone knows the true 'shocking episode' behind those flashy looks .

Few people noticed that the wonderful ice cream we often see on advertising is completely different from the reality.The reason is that most of them, especially vanilla ice cream, often mixed with potato flour to look smooth and delicious when taking photos.

The ice cubes in beverage advertisements are mostly made with an acrylic-based compound that will not melt under the heat of the photographic lamp.

The spectacle of the sky filled with colorful bubbles in washing powder ads is all thanks to adding detergent in the product ingredients.

Food - especially fried foods in food advertisements, is usually processed only to create a brilliant appearance . With fried chicken, people often put wet paper inside chicken pieces to create moisture for chicken, crispy outside but the inside is not yet ripe and even spread yellow-brown paint to increase the attractiveness.

The most advertised product for women is weight loss and diet pills. Statistics show that 75% of the cover pages of women's magazines in the world are the image of a girl with an hourglass body, 10.5 times the frequency of magazine appearances. strong.

The main object of current advertisements in the world is children. A child in the United States watches up to 40,000 ads a year, about 100 ads a day.

According to psychologists, this is understandable because the impact of children on their parents is the main reason for increasing sales volume for businesses.

Child actors in advertising for children are often larger than the audience whose products aim for 3-5 years. This makes the kids watch the ad to nurture the dream of becoming characters like the program.

Ordinary advertising products are not the only things that customers pay attention to. To make their advertising sparkling, manufacturers often integrate the elements that are popular with people like beautiful natural scenery, good weather, famous buildings, beautiful models. .

People remember better things and things associated with their emotions or memories.Therefore, advertising programs often incorporate particularly impressive content related to demons, sexuality, even criminals .