Yahoo wants to regain the pioneering position?

Yahoo CEO Jerry Yang has just emphasized his vision to consolidate his position as a pioneering web company and affirm Yahoo's role as an indispensable starting point for users. web.

In the co-founder's first official speech since taking over as CEO in June, Yang said Yahoo was in the process of putting web services on mobile phones and giving people a quick glance at his comprehensive development strategy.

He also said the services will be more community-based, allowing users to easily update their friends' web activities. ' We want to make Yahoo an indispensable starting page for web users ,' Yang said in CES 2008 in Las Vegas.

Yahoo is trying to regain its strong position against rivals such as Google, Facebook and News Corps MySpace in attracting a large number of customers using search engines, advertising and social networks. Yahoo's shares have been severely declining in the past 4 years, and stopped on Monday with $ 23.18.

Yahoo hopes to grow more than hundreds of millions of people who already use Yahoo.com as their homepage.

Yahoo CEO - Jerry Yang

This is also the first time Yang has publicly presented the prototype of a new version of Yahoo Mail, the most used email service in the world with more than 250 million accounts. He pointed out what makes Yahoo Mail smarter and more like a social network when it comes to updating users of its online Yahoo Mail friends.

Yahoo also wants to overcome its traditional role as a place to find links to information, community activities and e-commerce, aimed at solving new problems that arise when users use the day. The more time you spend online. Instead of pointing out the e-mail features available only at Yahoo, the company can combine services from eBay, MTV Viacoms, IAC / InterActiveCorps eVite, MySpace and other external services.

This new service allows users to quickly find relevant information in email. Yahoo Mail also automatically organizes group plans and sends them to each person involved. They can view them via their computer or mobile phone. Yahoo Mail will also be more personalized, allowing users to choose whether to view Yahoo's web content or not.

Yahoo has introduced many new features in its mobile Internet strategy, designed to make it easier for users to access the Internet via mobile phones.

Yahoo also allows external sites to set up mini-web services that can be integrated into Yahoo's site to target mobile phone users. Initial partners include MySpace, auction site eBay and MTV.

K.Hoa