Digital entertainment goods are in season

Compared to every year, the number of entertainment products is in season! Many distributors are planning to import more goods, find new sources with many designs and most importantly, low prices to compete.

MP3, MP4 dominate!

Customers are testing MP3 player at Nguyen Hoang supermarket, Ho Chi Minh City - Photo: Song Hoang

Expressing the season of digital entertainment is everywhere filled with MP3 players (listening to digital music, mainly using MP3 format), MP4 personal movie players (watching Mpeg1 standard movies in many different formats). In the past, there were only stores specializing in new computers trading this item, now, in the supermarkets in Ho Chi Minh City such as Nguyen Kim, iDeas, Thien Hoa, they also sell this item. Every kind is available. From the company has a reputation in this group of products such as Samsung, Sony, Creative, JVJ, Acer, TCL . to those listeners that are strange to consumers like Diboom, Transcend, Degen, Dell, Imax .

Through our survey at the beginning of the year at computer supermarkets, digital entertainment machines are 'eating and making'. Mr. Tran Ngoc Minh Tuan, director of computer supermarket Nguyen Hoang, said: sales of digital entertainment products after the Lunar New Year is somewhat higher than before Tet because psychology of customers waiting for discounts.

Many popular MP3 players are still cheap models, about VND 1.2 million or less like Lenovo HC0536, Sony 219, Dell XB, TCL V085 . Compared to MP3 players, the current product line MP4 is more selling because it has the function of watching movies and listening to music, while this product line is lowering price. Dell X51, Dell XO, Sony 495, Dell 928, Imax UM-660 . are selling models.

In particular, although the value is quite high, many people have chosen the series of MP4, large-capacity movies such as JVJ M9 with 3.6-inch screen, 20GB, 30GB iPod Video and Archos Gmini 402 20GB, Archos AV700 40GB . The image quality of these models is quite sharp. The price of these premium MP4 models ranges from 300-450 USD depending on brand and capacity.

However, in this chaotic market, there are ambiguous brands that are actually fake. The most copied brands are Sony, Samsung and Creative. The easily recognizable expression of counterfeit goods is extremely cheap, only 30-40% of genuine products. Besides, there are counterfeit brands that do not participate in this market like Dell in order to deceive customers because Dell is a famous brand in the computer manufacturing village.

Camera: selling is still cheap!

Similarly, the series of digital cameras after Tet also seems more bustling. According to a salesman of Vuong Minh Company (distributor of Olympus digital camera products and Hitachi digital camcorders), customers still prefer to choose low-cost, low-priced models. 3-5 million VND. With the Olympus brand, the two best-selling models after the Lunar New Year are FE100 (4 megapixels, priced at $ 252) and FE110 (5 megapixels, priced at $ 299). Currently these two models are out of stock, are preparing to import new products.

Launched in the end of 2005, models like T1 (priced at 564 USD), T2 (483 USD), L1 (411 USD), Coolpix S3 (374 USD) and Coolpix S4 (507 USD) of Nikon continue Customers choose in early 2006. According to Ms. Huyen (Tan Thinh Co., a distributor of Nikon products in Vietnam), early sales of Nikon products are slower than before Tet, but compared to every year. There are still signs of good development.

Fujifilm hit right on the average customer with surprisingly cheap Mpix cameras: VND 1.7 million / car with two E500 models (9.1 megapixels) and Z1 (5.1 megapixels) are selling models in the market. school in early 2006. Sony VN announced new models on the market in late 2005 such as: DSC-M2, DSC-H1, DSC-N1 . are the best selling models of Sony in Vietnam market.

Following the success of Canon camera brand, in early 2006 Canon continued to succeed with four selling models, A410 and S80 (PowerShot series), Ixus55 and Ixus750 (Ixus series). According to information from Le Bao Minh Company (a distributor of Canon), after the Lunar New Year, the company has to import digital cameras in large numbers in order to timely supply goods to the market, not to "burn" goods.

The entertainment market in early 2006 has shown signs of development. As predicted by many distributors, this item will continue to sell on condition: the product must be more beautiful, cheaper and many features are integrated in the device: listening to music, watching movies, taking photos . .

THIEN VU