Google extends to the

On November 8, Google said it was experimenting with the process of distributing advertising content in PC games, but declined to comment on the possibility that it would enter the field later this year.

" We think this interactive, rich environment will be an ideal condition for delivering advertising content that benefits users, game publishers and advertising. We currently have test step to determine the best approach for in-game advertising , "Google's statement.

According to analysts, it is clear "Google online search king" has all the necessary conditions to influence the new "districts" such as newspapers, radio, smart phones and video game. Earlier (February 2007), Google bought the advertising company in the Adobe game for $ 23 million.

In-game advertising is considered to be a very effective marketing tool because broadcast messages can be pinned to specific target groups and players often focus their attention on in-game scenes and remember those What they see.

When video games are played on consoles and computers are more connected to the Internet, advertising can be updated regularly. According to game makers, this is very important because ads are broadcast almost without interruption.

" We are partnering with game publishers to help deliver advertising content to customers while retaining high quality, and encouraging user experiences ," said Google.

Although Google declined to disclose specific plans, according to GigaOm website, the search engine will issue a separate version of advertising platform for PC games next month. It is known that last month, Sony also established a division specializing in the development of dynamic advertising content in the game, and can be licensed through the Internet.

Meanwhile, last year, Microsoft also acquired a Massive game advertising agency and sold advertising through the Xbox Live platform - able to connect online to Xbox 360 consoles in the US.

It is known that video game manufacturers such as Nintendo, Sony and Microsoft have also developed mechanisms to control the delivery of in-game advertising on their hardware platforms.

Van Han