Microsoft and AP provide online video services

Microsoft will be responsible for providing technology, video streaming and advertising support for the news network, while AP's TV branch - the world's largest and oldest news organization - takes care of the content. News, scheduled to broadcast about 50 news per day.

According to Jim Kathman, strategic director of AP Television, this news network will be provided completely free of charge to 3500 affiliated newspapers and television companies. In turn, each of these members will share revenue according to the percentage of traffic gained through the network.

AP members are encouraged to produce and contribute news videos from the end of next year. In addition to selling ads, they also receive commissions if their video clips are reused online. Each clip will last for about 1 minute, followed by an ad that lasts from 15 -30 seconds.

Currently, AP is still selling news video clips to non-member organizations such as Yahoo and this regulation remains unchanged after the project. The contents of the two-party clip are identical, with the customers having to spend money to buy, the ads will not appear.

At first, this online news network will only target the newspapers directly under AP, but Kathman still left open the possibility of joining other newspapers / stations.

To view clips, you must use Microsoft's Windows media player program and ads will be sold through MSN business.

With Microsoft, that's still not the most important benefit. Through this contract, Microsoft achieved a deeper goal: expanding the development of free online services, advertising support. Recently, the company has announced new Web services and software to compete with rivals Google and Yahoo.

Thien Y