Microsoft: 'Google, wait!'

The software giant announced that it would launch a new search engine, better than Google within six months.

Source: CNET According to Neil Holloway, president of Microsoft Europe, Middle East and Africa, with the new tool, Microsoft will soon surpass Google in the US. " The right quality and information will outperform Google, " Holloway said before Reuters Global Technology, Telecommunications and Communications Summit.

However, what he does not say is that good quality is never enough to occupy the hearts and feelings of users, which are used for another service.

Microsoft once encountered this painful lesson once when trying to destroy Netscapee and RealNetworks audio-visual software. The last option was chosen: Integrating Windows Media Player code into the Windows operating system was concluded by the US and European Commission and violating antitrust laws.

But in the case of Google, Microsoft will not be able to "rewrite the tool", simply because Google exists separate from Microsoft in the web world, unlike other applications that rely on Windows. In other words, with Microsoft, Google is not easy to play at all.

Holloway said Microsoft is not planning to integrate a new search engine into the upcoming Vista operating system - scheduled to ship later this year to replace Windows XP. "Should we include Windows as a Google search engine, but the quality is twice as good? If you do, a company named Google won't be happy."

Instead, Microsoft will deposit the search engine into popular applications like Hotmail and Windows Messenger, to create "unlimited seamlessness for users".

The new search engine will be launched first in the US, followed by Europe and other regions. The total time it takes to launch globally will not exceed 2 years. Microsoft's goal is to be able to go beyond searching for a URL only, but instead will focus on the specific information that Internet users want.

This "Deep Digging" capability is advertised by Holloway as the biggest promise of a Microsoft search engine. For example, people who want to buy houses will find a list of houses with specific price ranges and amenities. And Web surfers will be able to find a restaurant with the menu style they want in a specific area, for example you will find the best ethnic restaurant in Hanoi.

Of course, from now until that promise becomes true sooner or later.

Thien Y