Poynter: Readers' readers read more than printed newspapers

The latest research in the US shows that people reading through the Internet often pay more attention to categories and articles than print readers. This conclusion is in stark contrast to the preconceived notions that Web surfers often only "surf" but rarely read carefully.

The EyeTrack 07 poll conducted by the Poynter Press Institute shows that online readers read about 77% of the pages they visit. Meanwhile, this rate is 62% in newspapers, 57% in tabloids.

According to Sara Quinn, Project Manager of Poynter EyeTrack 07, this is the first large-scale international study, with the aim of finding the differences between readers' reading and online newspapers.

Source: Poynter " I was surprised when the percentage of articles (even very long) posted on the web was read so much. It broke the prejudice that Web readers have concentration and lower attention. " .

" Once you click on a news article, nearly two-thirds of online readers will patiently read it all, " said Quinn. " The power of long articles is still valid on the Internet ."

Poynter's research also shows that readers will pay more attention to the information presented as question-and-answer or listing lists. They prefer press photos and documents rather than photos taken in the studio or on the stage.

Another interesting finding is that print readers always read newspapers on a certain principle: from top to bottom, not looking across the newspaper. If they pay attention to any article, they are ready to read it again. But for online readers, reading is free, "more liberal."

Trong Cam