Steve Jobs - marketing 'king'

Steve Jobs, General Manager (CEO) and co-founder of Apple Computer, is considered one of the leaders of enterprises with the best speeches today.

He has many times created a fever that attracts young people with advanced technologies. The iPhone show is an example:

' Back home after a wonderful golf game, my grandson seemed very impatient, even concerned about my dinner invitation. He is still a high school student, so I think he is having a date with his friends. But I only got one part right. He made an appointment with his friends out to line up to buy an iphone! ', Steve Jobs on the subject.

According to Jobs, the business leader must be the spokesperson for the brand, promoting the image of businesses. Here are 5 tips of Jobs to get a fascinating presentation.

1. Attractive

Jobs began his lecture by reviewing Apple's revolutionary product. Each product has an impact on the world. Jobs continued with the Macintosh computer market event and changed the industry. Continuing, he mentioned the introduction of the iPod in 2001. According to him, this product has changed the music industry.

After setting the scene, Jobs gradually introduced the new device by teasing the audience. ' Today, we introduce three revolutionary products. The first product is a widescreen iPod with a touch controller. The second product is a new mobile phone. And the third product is a breakthrough Internet information device. Do you know what product it is? These three products are not separate. They are one. And today Apple will rebuild the phone industry! .

Jobs spoke like he was controlling an orchestra with a high-pitched up and down gesture that made the crowd excited.

The first lesson is to bring something unexpected to the audience in your lecture.

2. Find the message

A talented designer once told me that every effective presentation should only mention one topic. Each page refers to a problem. When Jobs spoke of revolutionary products, he did not put all three devices on one page. Each feature like iPod widescreen, mobile phone, and an Internet communication device will appear on each page with an image of it.

Jobs also showed each of his slides with images. Therefore, his slides are not listed or numbered. It is the simplicity of each slide that draws the attention of the audience. Images are easy to remember and more importantly they support the presentation.

The second lesson is to prepare a visual presentation page to appeal to the audience and each page only focuses on one issue.

3. Add seasoning

Jobs adjusted his voice to create an appeal and appeal to audiences. When he started talking about Apple's revolutionary products, his voice was slow and admiring. He gradually raised his voice until ' Today Apply will rebuild the phone industry '.

The third lesson is that you have to change your tone often and up and down your voice at the right time to get the audience's attention.

4. Practice

Jobs spoke very gently because he practiced very well and even rehearsed for hours before the lecture. Many famous executives often ignore this part.

The fourth lesson is not to lose the audience. Practice well by speaking out the presentation until you really feel confident and can speak smoothly.

5. Be honest and show enthusiasm

If you believe your product or service will change the world, say it. Make the content interesting. At the launch of the iPhone, Jobs used a lot of adjectives to describe this new product, such as 'important imprint', 'revolutionary' or 'great'.

Many speakers are often afraid of being perceived as self-promoting their products, resulting in them going backwards and making speeches boring. If you are passionate about products and services, let the audience know that. Allow yourself permission to relax, say a few jokes and express your enthusiasm.

Don't rush to say, ' This sounds great, but I'm not a charismatic person like Steve Jobs .' You guessed it, Jobs had to practice and put a lot of effort into speaking like today, much better than in previous years. We all have the opportunity to express ourselves and do better than we intend to do or say.