Yahoo and PayPal team up in online payment

On the foundation of a sustainable alliance, on April 17, Yahoo and Paypal announced that the search results sponsored by Yahoo will be accompanied by a green purchase icon to connect with buyers, allowing users to use it. Paypal's Express Checkout application as a payment method.

The Yahoo search list of buyers will attach an online shopping icon, directing consumers to a bright orange key on the guest checkout page, providing a simplified link to those Complete transactions using PayPal Express.

This icon looks similar to the online purchase icon of Google Checkout payment service when it first launches. However, Google later changed its image and payment logo location.

When asked how different the Yahoo / PayPal payment program is from Google, Rich Riley, Yahoo's vice president for small business services and online channel, admitted the new service has the same function. . But Riley pointed out that PayPal has more than 100 million customers, far bigger than the number of advertisers using Google's payment method.

Indeed, a study conducted early in 2007 confirmed that, in 2006, PayPal was dominating 42% of the online payment market, 6 times more than Google.

Yahoo and PayPal will introduce this new program along with a range of incentives for shoppers. Detailed information about the new payment program can be found on http://searchmarketing.yahoo.com/paypal.

Anh Thu