Competition for ADSL services is increasingly fierce

Experts said that 2011 will be five ADSL broadband Internet services of businesses that will be more difficult in finding customers, gaining market share. This uncertain future requires the supplier to have a really effective and attractive business problem.

Subscriber growth is no longer hot

The market share of broadband Internet is now not only ADSL but also
Share somewhat for new technologies.

If a few years ago, ADSL broadband Internet service was the number one choice for Internet users, including large urban areas, cities and towns, and the demand for installation was so high that there were times. , not enough port enterprises (DSLAM) to provide services, now ADSL is threatened by many new competitors such as 3G mobile broadband Internet and FTTH optical pressure.

Although not yet considered a mainstream consumer trend in 2011, the introduction of new Internet service technologies is also a warning for businesses currently providing broadband Internet services. The market share of broadband Internet is now not only ADSL but also partly sharing new technologies.

By the end of 2010, according to statistics of the Ministry of Information and Communications, the total number of broadband subscribers reached 3.68 million, reaching a density of 4.2%. Currently, VNPT's market share is the largest with about 70% with 2.6 million subscribers.

Competing for the second and third position in the market is still two businesses: FPT Telecom and Viettel with about 1 million subscribers for both. In addition, some other businesses also provide services, but the market share is too small. This number is assessed, still modest compared to the potential of the service as well as the ability of the enterprise to provide.

Need to add new business strategy

Some experts said that, although the number of users is still not much, there are signs of fragility in the decline period of ADSL service. Not really close to the immediate future, not yet in 2011, but certainly, the future, wireless cable and broadband Internet services will be an undeniable threat of the service.

In fact, ADSL businesses have also grasped that trend and their threats. Therefore, the three ADSL service providers with the largest market share in the market, VNPT / VDC, FPT Telecom, and Viettel , are pushing many policies such as completing packages, focusing on good quality services. Attractive promotions to attract customers.

VDC signed a cooperation agreement with CPCNet Hong Kong.

As for VNPT / VDC , the representative of the enterprise also admitted that, although the number of subscribers in the past year has not yet been achieved, the urban land is no longer fertile. Director of VDC Vu Hoang Lien did not hesitate to share, now, in addition to maintaining a stable number of customers, the target of enterprises is to target rural and remote users.

While other businesses only focus on ' delicious ' markets, not much investment, VDC's strategy once again affirms the role of this leading state-owned enterprise. Business must inevitably lead to profit, but that is not all.

VDC is still consistent with the viewpoint of creating conditions for more people to access Internet services, especially in rural areas. Currently, despite the pressure of competition with new technology, but the advantage of ADSL broadband Internet is still much lower cost, and will continue to be adjusted appropriately in the future.

And this is a great advantage of the service. Just a few tens of thousands of dong, ADSL Internet subscribers can surf the net, go to the network every month. But with other broadband technology Internet services, the money must be up to several hundred thousand, even millions.

The ' pocket of money ' of people, especially rural people, is not really prosperous, it continues to be an opportunity for ADSL to gain more market share. But the risk of regression must still be taken into account, so that businesses have more reasonable development policies to avoid unexpected outcomes that have been foreseen.