Electronic postage - Vietnam's approach to the economy of globalization (Term II)

Review period I

Post offices of developed countries such as the US, Canada, Japan and Western European countries have pioneered the application of information technology, as well as new innovations in post exploitation, service and management. Based on the business process, they have implemented standardization and computerization of management and step by step electronic postal development; Develop a database of medium customers to directly advertise postal services, both to provide information for postal management, and especially for direct postal services.

3. The situation of application development of electronic post in the world and in the Vietnam Post

a. World postal

- Electronic postal development trend in the world

Get enthusiastic support in all aspects of the International Postal Union (UPU) through strategies and action programs set out in the congresses, with special attention from the Government and in particular. As a public, in the past, the world post office has focused on developing a number of applications such as electronic postmarking services including digital signature verification services, encryption / decryption services and services. anti-repudiation, event log service, safety system services, litigation service provision .

Postal logistics services are based on an agreement between an e-commerce business with a postal enterprise; The intermediary payment service is a new kind of innovative service, primarily for customers who do not want to provide their credit card data over the Internet; Postal mail service via electronic mail delivery system has delivered documents such as types of notes, debit notices, promotional letters, etc. to customers; Hybrid postal services; Online retailing services provide postal specific products such as playing stamps, electronic postcards; Playing stamps, personalized electronic postcards, postal items. Based on the existing infrastructure, the Post has provided these services in a convenient way, bringing efficiency not only to the business itself but also to the whole society.

About technology trends, integrated e-commerce portals are selected and set up by many postal businesses in other countries by their ability to integrate online business products with other businesses.

- Electronic postage in developed countries

Post offices of developed countries such as the US, Canada, Japan and Western European countries have pioneered the application of information technology, as well as new innovations in post exploitation, service and management. Based on the business process, they have implemented standardization and computerization of management and step by step electronic postal development; Develop a database of medium customers to directly advertise postal services, both to provide information for postal management, and especially for direct postal services.

Through the postal website, customers can search for the latest post offices, calculate postal charges, track their postal journey or explore postal services, make bookings. Buy online and pay online with postal banks or other banks that have a service delivery agreement with postage. In addition, the postage also provides electronic invoicing services, representing businesses to send to customers.

Postal businesses have gained a high reputation as a third party trustee in providing physical postal services during the past time and can now play a role. Similar games in electronics. Almost all postal operators in the world have websites that provide the customers with the information they need and receive their requests.

- Electronic postage in developing countries

Countries with developing economies, especially those in the Asia Pacific region also make great strides in the field of information technology applications such as Korea, India, Thailand, Malaysia, Hong Kong . etc. Postal administrations in these countries have also obtained a number of applications such as money transfer, sales, online payment, postal service lookup, postage positioning, electrical signature storage services. Electronic death certificate. Postal administrations in some countries also have computer literacy programs to improve their knowledge of information technology to their customers. In addition, there are forms of attracting customers such as turning the post office into a point that provides diverse information, providing free services and preferential fees. Thereby, there have been positive effects on the habit of using electronic postal services of customers.

It is possible to draw some experience on the development of electronic postage of postal countries in the world, that is:

+ Regarding infrastructure : take advantage of existing infrastructure on the network such as business process, computer network, hardware technology, software technology . etc.

+ Regarding service provision : Promoting the competitive advantage from the typical products and services of the post: delivery, delivery of money, Datapost. Focus on a number of service groups with high revenue: Logistics, Bill Payment, Finance . etc. Personalization of services (Play stamps, postcards, letters .). At the same time, always provide competitive services with postal services (email, epaybill).

+ About the market : Aiming at target customers through the interface design (website) divided into 2 service groups: Business-to-business (B2B) and business-to-consumer (B2C), but often focus on more B2B groups.

+ Application roadmap : Step by step application with friendly interface, easy to use (Initially only information about businesses, services ., gradually bringing easy-to-use services to applications higher). Initially simple web pages, then often converted into a service and management integration portal.

b. Vietnam Post

Regarding development orientation :

Decision of the Prime Minister on approving the Vietnam Postal Development Plan up to 2010 No. 236/2005 / QD-TTg, on September 26, 2005, in Article 2, major orientations and solutions aimed at implementation of the approved plan indicated: ' With the convergence of postal services combined with the financial sector to form postal finance; combined with information technology to serve electronic postage; combine with telecommunications to integrate into telecommunication service and product supply networks '.

The Plan also states: ' Improving the quality of existing postal services and developing new postal services including package services (picking, packing, arranging), warehousing services , the service of managing the supply of goods and services through the postal service creates a channel for distribution and payment of goods in line with the country's trade development needs and contributes to promoting development. e-commerce ', and' billing and electronic payment, information lookup services, secure e-mail . '.

2005 summary report of Vietnam Post and Telecommunications Corporation (Now the Post and Telecommunications Group), the orientation period 2006 - 2010 states: ' Regarding services: Developing new services meeting the needs of customers such as Direct Mail service, e-commerce, . 'Earlier, in 2003, the ITMP Master Plan for IT applications for the period 2001 - 2010 was released. life, expressing a major turning point in postage in orientation and planning.

Through the above quotations and analysis, we realize that the application of e-commerce has received special attention of the leaders, with the guidelines, guidelines, clear roadmap and plan. However, in order to have an overall and feasible solution, Vietnam Post must be aware of the importance of e-commerce and determine the appropriate direction.

Vietnam Post and Telecommunications Group has built the website www.vnpt.com.vn to provide information about businesses, member units, postal and telecommunications products and services. The website of http://www.vnpost.vn of Vietnam Post has also been built and is gradually improving.

Figure 3 .Current Vietnam Post website

At the member units, the application of e-commerce to the postal business has only been tested in a number of units under the Vietnam Post and Telecommunications Group such as: some post offices of provinces and cities , Postal Savings Company, Stamp Company, Central Press Release Company, Post Office Insurance Joint Stock Company, etc. Some other member companies under Vietnam Post and Telecommunications Group also built build a website to develop new supply channels. Except the Stamp Company website with rich and varied information content, using both Vietnamese and English languages, in general, the remaining websites have common characteristics that are relatively simple, internal The content only stops at conveying information related to the company, to the service that the company provides such as introduction of the company, services and service tariffs; Many sites do not update new postage information and are internal only. The website of the Central Press Release Company has an additional online subscription section but the interface is not easy to use, besides, there is no payment solution for online ordering and saving information of The customer has access to the website. Through some preliminary surveys showed that the number of customers known and accessing the site is not much.

The goal of Vietnam Post set forth in the coming period is to achieve a level of technology equal to that of regional countries, including an important goal of access and participation in the field of e-commerce. The sporadic and incomprehensive development of the subordinate units of Vietnam Post does not meet the requirements and size of a state-owned corporation in the media sector, which is difficult to meet internal management needs as well as satisfying customers' needs.

In order to address the issues posed for the development of electronic postage such as postal information, customer care and management of the Vietnam Post at present, the Vietnam Post's web interface is still abundant. technology limitations to support inheritance development and the ability to pair to expand in the future. This problem can be solved thanks to a new interface - Vietnam postal electronic portal.

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