'Lenovo will focus on small and medium enterprises'

Content of the conversation with Mr. David Miller, President of Lenovo Computer Asia Pacific.

In recent days, Lenovo Group leaders have come to Vietnam to study market research and consider investment opportunities. Can you give more details on these Lenovo plans?

In a market expansion strategy outside of China, Lenovo determined that Vietnam has a particularly important role. The reason is that the statistics on Vietnam's economic development are good, the speed of rapid GDP growth, political stability . Along with the support, attracting investment and training commitment. a team of highly qualified technical personnel to serve Vietnamese enterprises.

Currently, Vietnam market has up to 50% of customers in small and medium consumers. With such a number, Vietnam is a potential market, emerging, growing and a strategic market of Lenovo.

In 3 working days in Vietnam, we discussed with many partners, formed a strategy and signed plans to invest in the market. We always recognize the Vietnamese market as one of the strategic markets. Lenovo will focus on small and medium enterprises, individual consumers.

We will build retail distribution channels to the corner of the market; and at the same time promote the development of large supply chains. Our investment strategy is not based on products but on market demand in different geographical areas. Lenovo is exploring market demand and meeting the needs of that market. We always study the market first, then invest in developing a product distribution network to provide almost on-site.

To focus on small and medium enterprises, what is Lenovo's plan to support, sir?

David Miller

We give a lot of support. For example, one of the content that supports small and medium enterprises and consumers is the shortening of the digital gap. Lenovo offers computers at the right price to help them buy from support funds.

One of the public sector-related programs being discussed by Lenovo with Vietnamese departments is how to reduce the digital divide by supporting entrepreneurs, small and medium-sized businesses, mountain residents, remote areas . of Vietnam.

In addition to reducing the digital gap, we also want to establish partnerships with Vietnamese companies and businesses to build product solutions that not only serve the Vietnamese market but can also export. .

Can you tell us some of Lenovo's business results achieved in the world as well as in Vietnam?

In addition to providing good, consistent products to customers, Lenovo's sales and profit growth is higher than the market average. In the past quarter, the company's sales growth reached more than 20%.

Currently, Lenovo's market share has accounted for 8.2% of the overall market share of the computer market worldwide. Lenovo is currently the 3rd largest computer group in the world, ranking first in the Asia-Pacific region and Japan.