Microsoft decided to buy eBay?

Last week, an article in the New York Post reported that Microsoft had promoted "first negotiations" with eBay about its intention to buy the giant online auction house, then merged it with MSN.

Microsoft CEO Steve Ballmer.Source: Reuters

Both Microsoft and eBay declined to comment. "The information that public opinion is just speculation and we will not comment on rumors, " an eBay spokesman said. The Microsoft side also has a very different statement.

However, analysts, bloggers and people who are not interested in it, stop purring about this possibility, as well as what Microsoft gets when buying eBay.

Improve MSN

Microsoft has two choices: Or upgrade MSN automatically, make it a real rival for Google, or choose a different approach, such as acquiring eBay, "said Martin Reynolds, an analyst at Gartner.

" Google is quietly shoving Microsoft, but eBay will help Microsoft have a completely new direction ."

Reynolds also said that eBay acquired Skype last year will help Microsoft have a "bargain" too. But certainly, buying eBay will be an "extremely expensive" job for Microsoft, he warned.

Aberdeen Group analyst Stacey Quandt also agreed with Reynolds that owning eBay would help Microsoft "transform fully."

" If Microsoft buys eBay, MSN will undoubtedly become a robust body and attract a large user community, thanks to the popularity of Skype and PayPal. MSN needs contact from eBay to be able to return. become a leading content and service provider model ".

Not easy!

However, consciously, Avivah Litan of Gartner warned about the other side of the problem. " I fully understand MSN's motivation in acquiring eBay, but certainly, it will have a negative impact on eBay's stock value ."

" Microsoft has no experience and expertise in commerce and real electronic transactions. Neither company has any natural connection except that they both have a big position on the Internet. Sure, there are many. "less painful" way for Microsoft to power MSN "

Rumors of a super merger between eBay and Microsoft emerged after announcing eBay and Yahoo joined hands last week. Under the terms of the contract, Yahoo will become an exclusive provider of static ads for eBay.

At the same time, eBay's online payment service PayPal is also integrated into its "e-wallet" system. As a result, users can pay for services on Yahoo via PayPal account.

Thien Y