Mobile giants entered the race to reduce freight at the end of the year

At the end of this year, besides the promotions of customers, mobile networks VinaPhone, MobiFone, and Viettel are preparing to reduce the charge, starting the new race .

Running for the "Most"

VinaPhone still promotes itself as the largest mobile network in Vietnam, MobiFone won the award 'Vietnam's most popular mobile network' in 2006 Viettel Mobile won the prize 'Best-known mobile network in 2006'. '(Award selected by eChip Mobile Magazine readers).

In these titles, there is no title of Vietnam No.1 Mobile Network, a title "craving" for any mobile network!

If, in the past few years, the title of 'Vietnam's largest mobile network' is not controversial because the number of subscribers as well as the number of broadcasting stations (BTS) of VinaPhone is always at the top, now 'the match ' changed.

According to the reported number of subscribers to the Ministry of Information and Communications at the end of July 2007, the number of subscribers according to the prescribed calculation method, VinaPhone only got 5.9 million subscribers, MobiFone with about 6.4 million. subscribers and Viettel Mobile are 6.9 million subscribers.

If calculating the number of broadcasting stations (BTS) nationwide, VinaPhone and MobiFone are at the same level with about 3,000 BTS stations, Viettel Mobile far surpasses with 5,555 BTS stations. For value-added services on mobile networks, all three mobile networks are largely equivalent, because they are connected to mobile service providers: mobile ringtones and quiz. , games, winning games .

VinaPhone with Ringback Tone has a capacity of 1 million subscribers, both of these networks are in danger of overloading because of the number of users of ring tones. Viettel Mobile with I-Muzik has capacity of up to 4 million subscribers with 2.5 million customers in use. For missed call notification service (Miss Call Alert), all 3 mobile networks have similar features.

In addition to the above criteria, a criterion is also given by the networks for comparison as revenue. According to MobiFone's revenue of about VND 12,500 billion for 2007, VinaPhone is about VND 10,000 billion, Viettel Mobile sets a revenue target of VND 12,000 billion for 2007.

Freight race - Change the starting order!

The race between the giants became more and more fierce because last June, Viettel was "paralyzed" on the list of enterprises taking market share to control, being managed by the Ministry of Information and Communications on the nationwide mobile service charge rates. , together with VinaPhone and MobiFone.

These are enterprises with a market share of 30% or more and are likely to affect the market penetration of other enterprises. Enterprises with market share control do not have the freedom to 'float' and reduce their rates for network customers like before.

Information from the leaders of Viettel Military Telecommunications Corporation said that Viettel officially broke the first shot and submitted to the Ministry of Information and Communications the plan to reduce its new charge, applied from 1/12 to here. According to the plan to reduce the fee that Viettel has submitted to the Ministry of Information and Communications, the call charge is reduced by 20% compared to the present. Private messaging and subscriber charges remain the same.

However, Ministry leaders are considering and not fully agree with this specific freight plan. Meanwhile, in order to "protest", two "rivals" of Viettel are considering moves to . race.

This rule is in contrast to every year, because in the past, when it was not the dominant market share, Viettel often looked at how the men reduced their fees and "self-determined" to reduce to 15% of the average level. bottle, to attract new subscribers .

VNPT's representative said that according to the freight reduction schedule, two VinaPhone networks, MobiFone will continue to reduce freight by 15-20% at the end of the year. Right from the beginning of this year, VNPT asked the Ministry of Information and Communications to consider two options for managing charges for mobile services VinaPhone and MobiFone. VNPT also proposed in 2007 to be reduced by 10% -15% of mobile service charges compared to 2006.

Hoang Hung