MP3: A new move?

If the rumors surrounding plans to release new generations of Microsoft and Apple mobile music players are real, then the future of the digital music market will have drastic changes.

According to recent sources on the Internet, both "giants" will launch new music players right in the upcoming shopping season. Currently, Microsoft and Apple are also adding more features and functions that are not included in the previous product lines.

Rumors about Microsoft launching the MP3 caused the most buzz. This development will mark an important shift in the software giant's business strategy.

In the past, Microsoft had applied for a license to manufacture hardware and digital music services. And so far, there are no MP3 players or service providers using Microsoft technology in this market. This shows that the company's highly anticipated music product is "overtaking" Apple's famous device, the iPod and iTunes music.

Microsoft has yet to respond to these rumors.

Microsoft is part of Apple's "piece of cake"

Analysts say Microsoft will challenge Apple's current top spot. The software company promises to launch better devices and services than what the iPod offers. As expected, Microsoft will integrate Wi-Fi connectivity for its music players, allowing users to download songs and other content directly to the device without going directly to the computer.

However, analysts are still skeptical about Microsoft's "throne" prospects. 'Wi-Fi is still not enough to appeal to most users,' said Michael Gartenberg, an analyst at Jupiter Research. While Wi-Fi has a huge battery, reducing the player's music time, the idea of ​​finding and detecting songs on music players is not ideal, according to Gartenberg. The factors that make up the 'iPod syndrome' are the style, features and marketing strategy.

According to rumors, the Xbox production team - the very famous gaming console of Microsoft - will directly participate in the software company's entertainment equipment project. Analysts say that Microsoft is likely to create its own mark with its sleek design and broad marketing strategy.

Meanwhile, Apple does not 'overslept on victory'. Sources say, 'Apple' also produces iPods that support Wi-Fi. Piper Jaffray, an analyst with Gene Munster, predicts the next generation iPod will be available in the winter this year.

Last week, the online world buzzed with a rumor that Apple was producing 'talking' iPods, allowing users to make verbal commands and the iPod would "answer" verbally.

Move me .

Those are all good signals for the entertainment industry. Microsoft and Apple are trying to create superior products to replace older generations of music players. 'If these rumors are true, we will soon be able to' host 'new devices, promising to attract more users to download songs,' said Michael McGuire, an analyst with the research firm. Gartner G2 school, showing optimism.