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Global print editors are meeting to find a way to wrestle (best) before the rise of the Internet, beating the current unspeakable number of bloggers and "citizen journalists."

Source: scotscommunity Role playing in the World Congress of the International Journalism Institute taking place in the Scottish capital, the veteran "bosses" of traditional newspapers have fiercely argued about long-term challenges and opportunities. that new media era is unfolding before them.

From the flashy messages that "citizen journalists" throw on the Internet, until extremely special events are recorded by mobile phones (but the view below the subway station in the London bombing. is a good example) - risks, and opportunities for traditional print are increasing.

Krishna Bharat, one of the leading experts of the Google Search Giant, warned the editors that the Web is "changing the format of the print industry."

" With every new technology, the face of the press will change. We have another occasion to renew ourselves, to explore ourselves, but the heart of the press - that is, the editorial process, the goal. The editorial and the values ​​of information never change , 'Bharat said.

" The method of information gathering, information processing, information dissemination will change, but the editorial kernel does not. Instead of asking each other" How will the Internet affect my current work? " would be more wise and useful, when you ask: " What benefits can the Internet bring to the public?", and "How can I help bring that opportunity to life? ".

According to Bharat, bloggers - those who record their daily lives, the events they witnessed directly with their feelings about the event - will increase in numbers "horribly".

"Treating the public wants to eat"

However, "citizen journalists" and their values ​​are also the most debated topic in this Conference.

Again, the example of last year's London bombing was put on the dissection table. While professional reporters are helpless, unable to access the scene, many images and videos "shocking", recorded by the citizen journalists inside the subway station have been posted online. .

Emily Bell, Britain's editor of The Guardian website, said, " The press doesn't hope to succeed in the Internet era just by copying printed newspapers and posting them online ."

"The momentum is changing rapidly. We have to be part of the Web and not only that. We introduced the blog, built a podcast recording studio and introduced 9 podcast programs each week, reaching an average of 100,000 downloads per piece, and we only started those content 6 weeks ago ".

" You have to go to places where the public wants to go, otherwise you won't have much future, " she warned.

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