Google opens mobile advertising service

Google on September 19 officially launched a promotional service on AdSense for Mobile mobile phones, allowing advertisers to place contextual ads directly on mobile content.

AdSense for Mobile is actually an additional part of Google's online advertising service on existing AdSense. ' We hope the new advertising service will help customers develop one more step of the mobile content service platform, ' said Alex Kenin, managing director of Google AdSense products.

Initially AdSense for Mobile will be deployed in a number of countries such as England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China and Japan.

The AdSense for Mobile operation model is similar to the original AdSense service. It is advertisers that have to auction advertising content. Advertisers via AdSense will earn profits based on the number of people viewing ads.

ABI Research, the mobile research firm, said the mobile advertising market will reach a total revenue of about US $ 3 billion this year and US $ 19 billion by the end of 2011. In addition, the number of customers of the mobile advertising market is Can say is very large. Nearly half of the world's population is now using mobile phones - about 3 billion people.

Test interactive advertising

In parallel with the launch of the new mobile advertising service, Google also put into testing interactive advertising forms. The leading Internet search service provider expects new forms of advertising to appeal to viewers, even to the point that they will accept the ads on their own websites.

However, Gadget Ads is currently only tested in a small group of Google customers. Yesterday (September 19) was the day Google officially announced the existence of the service and expanded its participation in advertising.

New interactive advertising allows advertisers to build ads that fully integrate audio, video, games and RSS data streams with technologies such as Flash or Javascript client programming language . In fact, an ad is built in a new form no different from a small website located in a large website, viewers can easily save them to insert into their blog page.

Google said the new form of advertising could also let advertisers know what viewers have done with it. For example, Google used The Six Flags ads for testing was viewed 94.5 million times, of which 200,000 views interacted directly with advertising.

Gadget ads operate entirely on Google's existing AdSense advertising network. The company has not said exactly when the service will be launched, but said the service will be deployed in about 100 countries in 20 different languages.

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