Google surpassed Microsoft, becoming the world's No. 1 brand

The search giant has become the world's most powerful brand with a brand value of 66.4 billion dollars, Millward Research's "Brandz" annual report said.

According to Millward, Google's brand value has increased by more than 77% in 2006, while Microsoft has dropped from the Champion position in 2005 to No. 3 with a brand value of $ 54.9 billion. General Electric is a "runner-up" firm with $ 61.9 billion.

Some other high-tech corporations are IBM (10th with 33.6 billion USD), Nokia (12th with 31.7 billion USD). HP temporarily agreed with the 15th position when the brand value was only 25 billion USD and Apple immediately ranked with 24.7 billion USD.

Source: AP " The success of businesses in the Top 100 brands this year shows the emerging trends in the market have positively created value for businesses, " said Joanna Seddon, Millward CEO. Research said.

" Strong brands are able to expand into areas that are potentially great opportunities, have access to new revenue channels and manage to better respond to market changes ."

Each USD 1 brand value is calculated by Millward based on current revenue as well as expected profit in the near future. In addition, it takes into account "soft" elements such as success with consumers' brands and future growth potential.

Also according to Millward, devices like the Apple iPhone, Sony Ericsson's Walkman phones and Nokia's N-series are typical examples of the "convergence" trend that dominates today's technology market.

Trong Cam