Life cycle of online news

There has been a report of research results published to explain the mystery of the publishers, managing the editor, the editor and the reader: " When will new news be considered old news? "

Life cycle . 36 hours

The research results show that the average life of an online news on the Internet is 36 hours - that is, every 36 hours is posted online, an online news will be considered old news that is no longer news. new again.

This is really a surprising result, because according to traditional thoughts about how people use the Internet, scientists think this time is much shorter.

RSS is now becoming a new way of reading news.

To be more precise, the ' The Dynamics of Information Access on the Web ' Report (36) is a time required for half of the total Readers of an online news access and read the news. For example, a news that attracted 30,000 readers to read, the first 36 hours it was posted will have 15,000 people read it.

Notre Dame University physicist Albert-László Barabási - who led the research on this issue - thinks this will be good news for journalists in the era of instant news.

The editor-in-chief and online news editors have also confirmed this result thanks to their daily experience.

Not sure more prominent?

Jennifer Sizemore - Editor-in-chief of MSNBC.com portal - affirmed that " The way readers find out what they care about is very remarkable. Obviously, the outstanding news is always interesting." a large number of readers, but sometimes there are news that fall near the bottom of the page, which is not inferior to the outstanding news in terms of the number of readers. It is very strong within a week or more, and even the news is no longer featured on the homepage, but they still have a lot of admirers . "

Neil F. Budde - Editor-in-Chief of Yahoo News - said the site needs to balance a lot of readers' needs and interests. Readers who regularly visit the site are frustrated by the old news. Meanwhile people who have less access to the site often do not know what is happening recently. Editors and news makers must know the balance of the necessary information.

Budde said that the number of visitors to the Yahoo News site was so large that it was difficult to conduct a specific study like that of Professor Barabási. However, Budde also said that he has actual figures showing that the number of people reading the news on the homepage decreases over time.

New news is not necessarily new?

Professor Barabási said one of the focal points in the research he conducted was aimed at asserting that Internet users are not sure to read the news. Even for a few days they haven't read the news yet. Instead, they read according to instant preferences. A news may be old for some readers, but for others it is new, they have just learned and are reading it.

This model is evidence that the number of readers for some news has not decreased after a certain period of time.

A policy to promote online news is needed - even when they have lost "news value" - one of the most important recommendations in Professor Barabási's research. Meanwhile, search engines don't let readers know what they missed.

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