More than 50% 'believers' iPod wants to buy Zune!
While Apple's Macintosh desktop user has been steadfast in his loyalty, the iPods' famous Apple music fans have been shaken by the competition. Zune that Microsoft is about to launch.
While Apple 's Macintosh desktop user has been steadfast in his loyalty, the iPod' Apple 'iPods' 'believers' are shaken by the competitiveness of the Zune that Microsoft is about to launch.
Not long ago, Apple's CEO Steve Jobs insisted that the iPod could not be "disgraced", still dominating the mobile digital music player market.
However, the survey conducted on 1,752 American teenagers last October by market research company ABI Research (USA) found that a bright future of the Zune is about to hit the market.
When asked about the plan to buy an MP3 player in the next 12 months, 59% of unused iPods answered 'likely' or 'definitely' will choose Zune rather than paying attention to the iPod or another music player. Meanwhile, the current customer of iPod has the same thought: 58% said they would buy Zune, only 15% said 'dislike' or 'definitely not' to buy Microsoft music products. .
Steve Wilson, an analyst with ABI Research, commented: ' iPod users are not loyal to the product as the owner of Apple Macintosh computers .' To continue dominating this market, according to Mr. Wilsons, ' Apple needs to launch a new high-end device that both listens to good music and has an eye-catching design, leaving other brands behind .'
What makes Zune attract these potential customers, according to ABI, Wi-Fi connectivity and peer-to-peer sharing technology is one of the coolest features Microsoft brings to Zune.
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