Online advertising achieved an impressive growth rate

The Press Association of America has released a report saying that the growth rate of newspaper advertising in the third quarter of 2005 increased only 1.6% compared to the same period last year, while the growth rate of advertising Online advertising has shot up to 26.7%.

However, if calculating the total sales, advertising in paper newspapers is still a huge number compared to online advertising.

In the third quarter of 2005, the total sales of paper advertisements in the US reached 11.4 billion USD, while the total online advertising revenue was only about 518.9 million USD. But with the growth rate of nearly 30% per year, online advertising catching up or exceeding advertising on paper is only a matter of time.

In the first 9 months of 2005, the total sales of paper and online advertising reached 35.1 billion USD, an increase of 2.9% over the same period last year.

Most paper newspapers today do not miss the opportunity to receive all types of advertising on their website and this is a trend that is very consistent with the era of electronic commerce and communications. A prestigious paper newspaper always has the opportunity to create a famous website based on its brand.

With the current trend of electronic journalism combined with the uncontrolled development of modern mobile devices, it will at some point be just a form of 'journalism' of the newspaper. death, and ' real newspaper ' will be transmitted directly to the subscriber's mobile device, as soon as the article is approved.