USD 500 million advertising for Windows Vista

How Microsoft actually redefined a 'subtle' ad. Keep up with the first example of this Windows Vista ad, you'll see. Reportedly, Microsoft has 'poured' not less than 500 million USD into the marketing campaign for this new operating system.

By comparison, the Redmond-based software giant spent only $ 200 million to promote Windows XP. But with Windows Vista, Microsoft will step into a new page, and the ads illustrated in these images are an example of an easily praised campaign, called 'The Wow Starts Now' (What a miracle catches.) head).

The largest advertisement of Windows Vista took the 421-meter Jin Mao tower in Shanghai (China) as the background. Advertising on one of Asia's tallest buildings is a very meaningful job, at least in theory. Displaying Windows Vista images on a 421-meter building in a country where a pirated disk of this operating system sold for $ 1 is a creative idea aimed at promoting real Microsoft products. smuggled spot here.

Microsoft took the 421-meter Jin Mao tower in Shanghai (China) as a billboard for Windows Vista

Microsoft does not regret any effort and, of course, money in the campaign to promote Windows Vista products on a global scale. As part of the Vista Wow campaign, Microsoft will give the winner of the puzzle game Vanishing Point a trip into space. In addition, the company signed a contract with NBA basketball star LeBron James to perform in Vista ads. Microsoft also arranged for Bill Gates to be invited to the Daily Show program (Comedy Central) with Jon Steward just before the launch of Vista operating system.

Nguyen Nam