YouTube, Wikipedia 'breakthrough' in Top Brands 2006

Once again, the Google search giant overtook Apple to win the top spot in the 2006 Brand rankings. This is also the first time YouTube and Wikipedia are included in the Top 5.

New trend

The annual poll organized by the Brandchannel.com brand-specific website offers controversial results. For example, in 2004, Al Jazeera, the Arab television channel, was named by Brandchannel as the "World's fifth most influential brand".

This year, the poll of 3625 brand experts was once again surprising, honoring emerging companies. For example, the video sharing website YouTube has "climbed straight" into the No. 3 position, while the "online" Wikipedia online encyclopedia is at No. 4, pushing "giant" Starbucks Corp down. 5th.

Google, the No. 1 Internet search engine today, with tireless efforts to localize and expand into online advertising, mail, and blogs, continues to "embrace" the second year champion. consecutive.And once again Apple paused in second place.

The impressive launch of "newcomers" - YouTube and Wikipedia - as the most influential brands to the lives of global people in 2006 - can be seen as an omen for a big trend. more: Online brands based on "homegrown" content will dominate our lives in the near future, editor Anthony Zumpano said.

Localization

In addition to YouTube and Wikipedia, a number of other new brands have also won big wins, the MySpace virtual social network, making their debut on the list at number 15. Al Jazeera TV, after launching a new channel in English , rose to No. 19 after falling to 25 last year.

Please note that this survey does not take into account the economic value of the brand - but if based on that factor, Coca-Cola will always be at the top of the table. In addition, the survey does not require participants to distinguish brand influence as either positive or negative.

In addition to the Global Brand Rankings, BrandChannel.com also conducts a similar survey, but participants only live in North America. The top 5 firms have not changed, only the order is a little mess. Accordingly, Apple ranks first, followed by YouTube, Google, Starbucks and Wikipedia.

Meanwhile, the top 5 brands in Europe are all veteran faces of the former continent. Interior giant Ikia "knocked out" Nokia to take the top spot, pushing the mobile phone "giant" to No. 3. Skype ranked second, while fashion brand Zara ranked fourth, surpassing. on Adidas.

In Asia, dominating dominance is Sony, Toyota, HSBC, Samsung and Honda.

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