Hewlett-Packard: 'Asia doesn't expect cheap HP laptops!

Source: Gizmodo Hewlett-Packard, the world's second-largest personal computer maker, will insist on not racing on price with rivals Dell to win market share in Asia, regional chief executive of firm confirmed.

" You trade off your market share with your sales, by lowering your prices continuously. Our goal is to be number one in Asia, of course, but it has to make sure the business is profitable ," he said. Tom Iannotti, HP Regional Director for Asia, announced.

Both HP and Dell, the world's number-one personal computer maker, have to succumb to China 's Lenovo in the fertile Asian market, mainly because Lenovo has always offered cheaper product designs.

Over time, as the North American and European markets become saturated, Asia has emerged as a strategic and increasingly important market in the eyes of firms, in their quest to grow revenue and profit.

" Lenovo and Dell have hinted that the rules of the game in Asia must be price ," said analyst Brent Bracelin of Pacific Crest Securities.

" The question is whether HP can succeed but still stay out of this rule or not? ", When it is hard to say which quality of the product is superior?

Earlier, on May 19, Dell Asia-Pacific President Steve Felice said he was " preparing to lower prices further in Asia to gain market share ." Lenovo itself has just introduced a new laptop at a very affordable price. Only HP has no action.

In general, people have the right to be skeptical about the feasibility of Iannotti's commitment on the day he took office (last May 1), " His first task is to accelerate HP's revenue growth. in Asia ", Bracelin shrugged.

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