The secret to business integration with Web 2.0

One of the topics that executives are most interested in is how to survive and do business in the Web 2.0 world when the 30-second commercials on television are lessening to consumers.

George Colony, CEO of research firm Forrester Research (USA), gave the following 6 tips:

Avoid one-way business

Many CEOs still see their products, services and prices in one direction. They believe: " We will do what we want and the whole world will like it ." This way of thinking led GM to focus on trucks when gasoline prices reached nearly 1 USD / liter.

A wise leader needs to listen to reviews both in the online / offline world and respond smartly instead of thinking that what he sees is good for consumers.

Upgrade website

Forrester for 8 years analyzing more than 1,000 websites of large companies, Forrester only found 3% satisfactory. Most of them are difficult to use, troublesome design, poor content and reduce the company's reputation.

Focus on one question

In the Internet age, everything is changing rapidly and buyers are always in a higher position than sellers. Throw away a 30-question survey and focus on a single sentence: "Do you intend to introduce this service / product to friends, colleagues or relatives? "

The company does not own customers

Some consumers are in the habit of pursuing a single brand, such as buying only Ford cars or using only Nokia phones regardless of other brands that have adjusted prices, quality and style.

However, with the current trend of Web 2.0, the reputation of a company can be compromised because of small mistakes. As in the case of Dell, a blog review also attracted thousands of participants and adversely affected their customer service.

Release content

Nick Negroponte, President of Media Lab Center at Massachusetts Institute of Technology (USA), affirmed that the digital world is dynamic. Enterprises can narrow the content posted on the website due to restrictions on digital rights, company policies or security concerns. But sooner or later customers will get the information they want to know.

Marketing ability + Interesting technology = Development

Web 2.0 has changed the relationship between business and customers.To ensure the prosperity of a company, the marketing and technology department must work together in design, production and deployment strategies, otherwise they will become victims of Web 2.0.