What opportunities for Vietnamese brand laptops?

Under 10 million to own a laptop . Perfect quality and warranty no less than international brand computers . Those are the things that professionals are expecting at Laptops assembled in Vietnam. The recently announced 'Intel Certified' program has really been a big boost to this product line. But is that all right?

From MT story of Vietnamese portable 5 years ago .

Five years ago, when Vietnamese laptops were about to start, people began to mention it with curiosity, admiring the boom of the domestic computer assembly industry .

1 year later, the first Vietnamese laptops were born to "shock" the market, because its price is much cheaper than similar imported products.

Two years later, customers remembered these machines as models for exhibition use only. A scenario of the domestic laptop assembly industry has not yet drawn up the image, so it is hastily closed.

That is the story of assembled laptops in Vietnam in the past few years .

PTBT The eChip magazine - Mr. Pham Hong Phuoc is one of the owners of a Vietnamese brand laptop right after it was born. He has spent 2 years with the first product of the laptop assembly industry in the country. Difficult to set up only when 2 years later, he wanted a machine with a higher configuration, serving for work. At that time, the producer had previously closed the door, but even when it was selling, it only received shaking head. Simply because 'Vietnamese laptops, but second hand, who buys'!

The development of the Vietnamese laptop market in those years has caused headaches for domestic assemblers. Only 1 week after a new model of Vietnam is born, the price of the model of the same type of foreign country will immediately drop to equal or lower. Not only can not continue to maintain, develop, but the endeavor of the assembly units also quickly ended.

Not only did it create prestige, Vietnam laptop in the process of price race has lost to foreign firms due to spontaneous import of components, and assembly. Cheaper components mean less quality. And the uncertainty of origin leads to difficult warranty. For high-tech products such as laptops, essential elements have not been met.

But now, the return of assembled laptops in Vietnam is promising a completely new and promising direction.

The makeover of Vietnamese brand laptops

Everything changed when the information and communication technology industry in Vietnam developed rapidly beyond imagination. Now, wifi wireless network has become a familiar concept, and wimax broadband wireless network has also begun to be tested. The favorable premise on the environment, combined with the trend of cheap laptops in the world, and in Vietnam, making this time, more than ever convergence of all factors for VN laptops can activate again. again.

Last May, a major event heated up the domestic laptop assembly industry, which is the Intel-'Verified by Intel 'Certification Program. From here, the two most difficult points of Vietnam laptops have been overcome: Buying quality assurance components with cheap prices, and Vietnamese products are certified and guaranteed worldwide.

Mr. Thieu Phuong Nam - Intel Sales Manager in Indochina said: "Intel believes that laptop manufacturers in Vietnam have a huge opportunity, because the laptop market is currently developing very fast, and the trend is shifting. From desktop to laptop, it is becoming clear and is being promoted in Vietnam, in 2005, when the desktop market grew only 20%, the laptop grew 100%, so the opportunity is very large. And we strongly believe in the growth of MT producers in Vietnam ".

Under the Verified by Intel program, three Taiwanese computer component companies account for 60% of the global market share, Asus, Comband, and Quanta will be the official partner to provide computer components to assemblers at Vietnam, through Intel's protection. GCC will be the intermediate unit with distribution function.

This ensures that Vietnam laptops will have a transparent import origin, ensuring quality for customers. Because right now, over 90% of famous computer brands such as IBM, HP, Dell . use components of these firms. Even Japan's fastidious manufacturers such as Toshiba and Sony have also reduced their self-made parts and switched to ordering from Taiwan.

Accordingly, a laptop assembled in Vietnam with the same configuration will be cheaper than imported computers 30 - 50% in price, and guaranteed by Intel worldwide.

One of the new advantages for consumers using the "Certified by Intel" product, is that Intel has with suppliers offered 14 models of laptops that are standardized with 7 basic components, including: hard drive, optical drive, LCD monitor, battery, case, power and keyboard. These laptop models can easily change components on each other .

If 5 years ago, the Vietnamese environment was not appropriate, the necessary support was not the reason for the loss of Vietnamese laptops in the market, now, "natural and favorable" had enough. The question is, how will Vietnamese assemblers assemble?

Many manufacturers are expecting a 10-year glorious history of Vietnam's desktop assembly industry to be repeated. However, with the specific characteristics of the laptop product line such as: suitable for high-end users, high demands in assembly techniques, high requirements on personal . delete stories Informatic blindness of the Saint Giong computers in the past must now have to be told in a completely new voice.

Certainly quality, price and accompanying services are the solutions to the problem of promoting the laptop assembly industry in the country. But how to incorporate these elements and still maintain production and bring profit? A bigger problem is set for Vietnamese businesses: Converting quantity into substance to develop, or vice versa?

Vietnamese Laptop - Problem "Egg - Chicken"

Up to this point, CMS Vietnam computer company is one of the first units to declare back to the laptop assembly stage. And the initial results with 150-200 devices sold each month are a surprising number, and make many businesses dream. However, perhaps, those numbers are too small for us to expect a nationwide campaign to popularize laptops in the next few years.

Focusing on niche markets - the markets where foreign laptops are still open will help Vietnamese laptop enterprises find their positions.

Determining your position in the market has a lot of famous laptop manufacturers that will help Vietnamese businesses go in the right direction, and have appropriate development strategies. The value of Vietnamese laptop products in the present time, when brand reputation is also a distant thing, must be in the value-added services for customers, located in the consultancy technical, after-sales . that suppliers can support.

Initially, Vietnamese laptops were sold not only cheaply, quality guaranteed, but also with their own identity. Manufacturers will support users with the ability to express individuality on their laptops. Picture the superstars you admire, the natural beauty, or your loved ones will be stuck right on the case. The ability to peel up to 100 times will give you the energy to show off!

Next is the 1-for-1 exchange service - 24-hour warranty; or later will be multidisciplinary partners to help customers buy installment laptops . These are advantages that only Vietnamese suppliers can create. And also an attraction for the popular masses but who want to use laptops.

These positive moves by Vietnamese laptop assembly companies are partly showing their efforts in gaining market share in a difficult market but not as potential as Vietnam.

Building a Vietnamese brand for high-tech products like laptops is not easy. VN computer assemblers will have to make more efforts to affirm the true position in a multitude of other expensive brands.