Google dilemma on the mobile playground

Imagine you find a new, fertile market that fits perfectly with the service you are offering. It looks like a gold mine, and your boss admits "the biggest opportunity is here".

There is only one condition: The only way for you to penetrate this market is to change the rules of the game, forcing all other competitors (who have entered the market long ago and have a role to play). change with me.

Does it sound impossible? Yet Google is falling into such a dilemma when "chasing" a mobile Internet business.

Private playground, separate game rules

The mobile world is completely different from the free and open Internet playground that Google is storming. Often the "parent-parent" mobile network, in its sole discretion, decides which services for cooperation or services do not.

Silverware services are like forbidden gardens, no one is allowed to come. In every negotiation, they all considered themselves at the upper door to make conditions.

A mobile network has the right to accept cricket A connecting to its network, then coldly cracking the door in front of B cell just because it preloads software applications that they are not satisfied with.

At the same time, cell phone manufacturers have no similarities with personal computer manufacturers. Not only hardware control, they also deeply interfere with the software installed in the machine. Of course, they didn't want to share the piece of software with anyone.

All of the words mentioned above clearly explain Google situation now.

"Incubated" plot

Last month, Google "triggered" a wave of anger when it targeted AT&T and several other US media giants.

It all started when Google bid up to $ 4.6 billion, trying to buy a new wireless band. If successful, Google will be free to "mold" this range at its disposal, controlling all incoming and outgoing mobile networks.

Besides, the press whispered that Google is negotiating with a number of Asian phone companies about designing and publishing a separate, branded Google mobile phone family.

Assuming this rumor is not true (ie there will be no Google mobile phone), the intention is to build a mobile ecosystem where Google software is the central nucleus of mobile phone vendors' products. the head revolves around, it is true.

At this point, people are forced to wonder what Google is going to do? Jump into hardware? Or create your own mobile network, competing with AT&T and Sprint?

Eager to jump into the mobile market, will Google become a mobile network, a mobile phone manufacturer and an "all-in-one" online search engine?

Which exit?

The answer is definitely not. In fact, it is a matter of more business models. Google lives because of its wide coverage. The company wants to expand further, reaching more and more users on the planet at the same time.

Building up yourself as an AT&T or Nokia rival doesn't help, limiting the search service it offers.

So what is Google actually plotting? It seems that the company is trying to imitate Apple, doing what the mobile industry has to keep its eyes on.

The iPhone cricket has proved one thing: True invention can change the whole game. In order to win the exclusive iPhone distributor status, AT&T has shown an unprecedented concession to Apple, ready to share its profit generously.

In short, force the mobile industry to need him, invoke and scramble for him, if he wants to succeed. Is that the message that Eric Schmidt (Google CEO) is learning from Steve Jobs (Apple President and CEO)?

Trong Cam