Phone will be the primary advertising medium?

Most phone users feel bothered by ads on the phone screen. The advertising industry wants to change these customers' aversion by using the language more convincingly and precisely dividing ads into small sections based on customer concerns.

Along with the increasing demand for phones, the advertising industry has finally found a new potential market: Mobile screen. After the big screen, TV and computer, only this new form of advertising called '4th screen' is the only challenge for advertisers. Today, around 2 billion customers worldwide use mobile phone networks, 1 billion computer users and 1.4 billion people watch TV.

However, so far, users still know very little about the form of advertising on this phone. Besides, the advertising industry also faced many obstacles from the telecommunications service providers. Contrary to the desire of advertisers, no one is interested in advertising on this mobile screen at all.

Currently, telecom service providers are always the most sought after by advertising agencies. Because, broadcasters must always depend on receiving advertising contracts. But on the Internet, network service providers have no influence on what users see.

Big piece of cake

Advertising through mobile networks is growing constantly. According to the latest research of ABI Research, the revenue that the new advertising form brings in 2007 will reach nearly 3 billion USD. According to market research experts, the market share will increase even more next year. By 2011, it could reach revenue of up to $ 11 billion. Surely it will be a 'cake' that everyone wants to be a part of.

In addition, the network providers also realized: soon, the advertising industry will gain the upper hand on their phones screen, but they will not be dependent on the advertising revenue as the television company. Therefore, network service providers can ensure a small part of that cake. News.com's IT site said that about 50% of 'advertising cakes' will fall into the hands of mobile network providers.

Stubborn customers

However, not everyone supports the form of advertising on this '4th screen'. A fairly reasonable solution is based on a study by consulting experts on telecommunications networks, Internet and television.

First, customers will be welcome to use SMS and MMS with ads. Users will gradually become familiar with the new form of advertising, but if you do not want to, they will not be bothered by the advertising news that they absolutely do not care.

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