Microsoft introduced 3D search technology

It is expected that Microsoft will introduce new search technology at the Information Technology Conference and scientists in the field of searching and collecting SIGIR information.

Microsoft 's new technology involves analyzing the click - through model and the habit of browsing content - or in other words, how users browse the search results and clicking on a certain result. It is these factors that will help improve the search algorithm and make search results more accurate.

Not only that, but Microsoft's new search technology also helps detect "Click spam" - also known as "Click fraud" - a form of a person who regularly clicks on an ad to fake it. There are many people coming in, increasing the effectiveness of the advertising campaign. This is considered illegal because there are a number of advertising service providers paying per click on the ad.

Researcher Eugene Agichtein said most of the current search engines only display two-dimensions search results - that is, only content that matches the user's search requirements and display content structure information page. But Microsoft believes that adding human elements will help increase the accuracy of search results.

" We are looking to add a third dimension - or user element - to further improve search technology ," Agichtein said.

" By analyzing a large number of users' click-through and browsing patterns, we can learn how users interact with search technology and thereby increase the accuracy of search technology. ".

Hoang Dung